Thrivvy

Pitch Summary

Thrivvy delivers real-time, store-level retail intelligence to help emerging food and beverage brands detect out-of-stocks, pricing violations, and missed promotions before they show up in 5-week-old sales reports.

There are over 41,000 medium-sized CPG brands in the U.S. seeking modern tools in the $1.5B North American Retail Intelligence Software Market, representing a $1.24B serviceable opportunity for solutions priced at $30,000 per year. Unlike legacy providers like SPINS and Nielsen, Thrivvy collects its own pricing, promotion, and availability data across retailers and delivers pre-built dashboards—making retail execution insights fast, affordable, and plug-and-play.

Meet the Team

About the Company

Thrivvy’s platform empowers emerging food and beverage brands that shape what our world eats with access to real-time, actionable retail data—insight traditionally only available to the largest corporations. By leveling the playing field, Thrivvy fosters more equitable competition in the grocery industry, helping small and mid-sized companies grow sustainably and efficiently. This supports economic diversity, encourages innovation, and gives consumers greater access to unique, mission-driven products—many of which are focused on health, sustainability, or underrepresented communities. In the long run, Thrivvy contributes to a more inclusive, transparent, and resilient consumer goods ecosystem.